YOUR BOY REVEALS NEW VIDEO FOR THE JANET JACKSON-INSPIRED SINGLE “KICK”

YOUR BOY TONY BRAXTON JOINS TOKYO POLICE CLUB FOR A STRING OF DATES AT TORONTO’S MOD CLUB DEC 8, 9, AND 10

WATCH AND SHARE THE VIDEO FOR “KICK” HERE

ADULT CONTEMPT, THE RETRO SOFT-ROCK ALBUM FROM RAPPER SHAD (RELEASED UNDER THE MONIKER YOUR BOY TONY BRAXTON), IS OUT NOW VIA ARTS & CRAFTS

GET ADULT CONTEMPT HERE

“This album is awesome and you should make sure to hear it" - Stereogum

“...it's an uncool formula for the current musical climate. It's also as endearing and earnest as anything else Shad had put out over the years.” - Exclaim!

“All of a sudden, Shad does '80s New Romanticism. And it's really great. Who knew this guy could sing so sweetly? Should I even be surprised?” - Chart Attack

PHOTO: JUSTIN BROADBENT

This summer, rapper, media personality, and now soft rock singer, Shad released a surprise album under the name Your Boy Tony Braxton. Today, he’s sharing the video for the If-era Janet Jackson-inspired “Kick”.

The video, directed by Sammy Rawal, was inspired by “the iconic videos of Lisa Lisa & Cult Jam in the 80s” and features a dance circle at a house party. “The idea was to capture that aesthetic and pacing but infuse it with more contemporary elements.” Rawal continues, “the finished video reads as a mashup between old and new.”

"[Lisa Lisa & Cult Jam’s] “I Wonder If I Take You Home" video was the main inspiration. Also Janet videos,” says Shad. “I like how the retro-vibe and playfulness of the song/video play alongside lyrics about desiring to mature.”

WATCH AND SHARE THE VIDEO FOR “KICK” HERE

Your Boy’s also taking this show to the stage for string of dates in Toronto on Dec 8, 9, and 10 with Tokyo Police Club. Tickets for the show are available via Ticketfly.

Out now via Arts & Crafts, Adult Contempt is “a lovely collection of songs that reminds me of Frank Ocean’s Nostalgia. Ultra transposed from a modern R&B context into bright, richly arranged throwback pop in the vein of Scritti Politti and Prefab Sprout,” writes Stereogum. Shad himself described it as “a soft rock album, inspired by late 80s / early 90s pop/rock. The lyrical themes are mainly masculinity, love, and maturation.”

Recorded in the spring of 2014 with frequent collaborator Matthew Johnston, in his guest bedroom, Shad claims the musical inspiration for Adult Contempt comes “from the first things I ever heard on the radio. Vague memories of Michael Penn, Terence Trent D’arby, The Cure, Bryan Adams, Janet Jackson, and others that evoke a smile and a nostalgic sense in me. Lyrically, I have some fun here and there but a lot of the lyrics are just honest, simply-put musings – grappling with insecurity, love, and trying to become a better person.”

YOUR BOY TONY BRAXTON LIVE
Dec 8, 9, 10 - Toronto, ON - Mod Club w/ Tokyo Police Club (Tickets)

YOUR BOY TONY BRAXTON ONLINE
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YOUR BOY TONY BRAXTON REVEALS NEW VIDEO, ANNOUNCES LIVE DATES

YOUR BOY TONY BRAXTON JOINS TOKYO POLICE CLUB FOR A STRING OF DATES AT TORONTO’S MOD CLUB DEC 8, 9, AND 10

WATCH AND SHARE THE VIDEO FOR “GOOD (ENOUGH)” HERE

ADULT CONTEMPT, DEBUT SOFT ROCK ALBUM FROM CANADIAN RAPPER SHAD’S NEW PROJECT, YOUR BOY TONY BRAXTON, OUT NOW VIA ARTS & CRAFTS

GET ADULT CONTEMPT HERE

“This album is awesome and you should make sure to hear it" - Stereogum

“...it's an uncool formula for the current musical climate. It's also as endearing and earnest as anything else Shad had put out over the years.” - Exclaim!

“All of a sudden, Shad does '80s New Romanticism. And it's really great. Who knew this guy could sing so sweetly? Should I even be surprised?” - Chart Attack

PHOTO: JUSTIN BROADBENT

Earlier this year, rapper, radio host, and now soft rock singer, Shad released a surprise album under the name Your Boy Tony Braxton. Now, he’s sharing the video for album track “Good (Enough)” which premiered yesterday via Noisey.

The video, directed by Justin Boradbent, takes us on a trip back to the 90s and features Broken Social Scene’s Brendan Canning trying to rent a copy of Speed 2 on VHS. "So, this is a song about a man who's just beginning to understand what's behind his loneliness, insecurity, and rage," Shad tells Noisey. While Broadbent added "I wanted to make a video that affirmed it was ok to like things like Speed 2. We often get in our heads about our futures or art making and need to take a step back and truly enjoy things for what they are."

WATCH AND SHARE THE VIDEO FOR “GOOD (ENOUGH)” HERE

Your Boy’s also taking this show to the stage for string of dates in Toronto on Dec 8, 9, and 10 with Tokyo Police Club. Tickets for the show are available via Ticketfly.

Out now via Arts & Crafts, Adult Contempt is “"a lovely collection of songs that reminds me of Frank Ocean’s Nostalgia. Ultra transposed from a modern R&B context into bright, richly arranged throwback pop in the vein of Scritti Politti and Prefab Sprout,” writes Stereogum. Shad himself described it as “a soft rock album, inspired by late 80s / early 90s pop/rock. The lyrical themes are mainly masculinity, love, and maturation.”

Recorded in the spring of 2014 with frequent collaborator Matthew Johnston, in his guest bedroom, Shad claims the musical inspiration for Adult Contempt comes “from the first things I ever heard on the radio. Vague memories of Michael Penn, Terence Trent D’arby, The Cure, Bryan Adams, Janet Jackson, and others that evoke a smile and a nostalgic sense in me. Lyrically, I have some fun here and there but a lot of the lyrics are just honest, simply-put musings – grappling with insecurity, love, and trying to become a better person.”

YOUR BOY TONY BRAXTON LIVE

Dec 8, 9, 10 - Toronto, ON - Mod Club w/ Tokyo Police Club (Tickets)

YOUR BOY TONY BRAXTON ONLINE
WEBSITE
INSTAGRAM
TWITTER
FACEBOOK
SOUNDCLOUD

ARTS & CRAFTS
WEBSITE
TWITTER
FACEBOOK

YOUR BOY TONY BRAXTON RELEASES SURPRISE ALBUM, ADULT CONTEMPT, TODAY

ADULT CONTEMPT, DEBUT SOFT ROCK ALBUM FROM CANADIAN RAPPER AND MEDIA PERSONALITY SHAD’S NEW PROJECT, YOUR BOY TONY BRAXTON, RELEASED TODAY VIA ARTS & CRAFTS

LISTEN TO ADULT CONTEMPT IN ITS ENTIRETY VIA STEREOGUM OR ON STREAMING SERVICES NOW

GET ADULT CONTEMPT HERE

“This album is awesome and you should make sure to hear it" Sterogum

PHOTO: JUSTIN BROADBENT

Today, rapper, radio host, and now soft rock singer, Shad releases his surprise album, Adult Contempt, under the name Your Boy Tony Braxton via Arts & Crafts. The album premiered today via Stereogum who calls it "a lovely collection of songs that reminds me of Frank Ocean’s Nostalgia, Ultra transposed from a modern R&B context into bright, richly arranged throwback pop in the vein of Scritti Politti and Prefab Sprout.” The writer further states that it “sounds deeply familiar and yet not quite like anything I’ve ever heard." This all might sound a little odd, so let’s let Shad himself give us all of the details:

It’s hard to describe this album.

Actually it’s easy: Adult Contempt is a soft rock album, inspired by late 80s / early 90s pop/rock. The lyrical themes are mainly masculinity, love, and maturation.

If that sounds weird / terrible, did I mention it’s by a Canadian rapper / radio host?

Yeah. I think by ‘hard to describe’ I meant it’s hard to say why I made it and, more importantly, why I like it. To those questions, I think it’s tender, romantic, funny, and I made it with one of my best friends of all-time.

Sometime in Spring 2014, partly inspired by a book about adventure I was reading with my then girlfriend (now wife), I decided to embark on the adventure of making this album. I called up my friend Matthew Johnston and asked if he would help me record some of the pop songs I’d written on guitar. He said yes and, interestingly, didn’t sound the slightest bit surprised by the idea. So I flew back to my hometown of London, Ontario (I was living in Vancouver at the time) to start recording in his guest room.

I’d never really sang before. Only Matthew could’ve gotten these takes out of me. I’ve known him since we were 13, and growing up, he was the only guy I knew who felt music the same way I did. Our passion for music was not common in our city. Anyhow, through the years we’ve played shows together, encouraged each other’s crazy dreams, and generally been BFFs. He had his first kids (twins) around the time we finished tracking. It took a while to wrap up the record (I started hosting this radio show in early 2015 which now takes a lot of my time), but overall, it’s an experience I’ll always cherish: making music in my hometown with one of the greatest friends of my life.

Musically, the inspirations for this album mainly come from the first things I ever heard on the radio. Vague memories of Michael Penn, Terence Trent D’arby, The Cure, Bryan Adams, Janet Jackson, and others that evoke a smile and a nostalgic sense in me. Lyrically, I have some fun here and there but a lot of the lyrics are just honest, simply-put musings-- grappling with insecurity, love, and trying to become a better person.

The name - Your Boy Tony Braxton - obviously speaks to the era I’m evoking, but also to the lyrical content and overall tone: the idea of a dude named Tony Braxton who likes to sing (but obviously isn’t as good as the famous Toni Braxton) is a surprisingly accurate embodiment of how this music feels to me: Vulnerable, funny, and ultimately, hopefully a worthwhile offering.

xx

your boy,

tb

ADULT CONTEMPT TRACKLIST

Good Enough
Happy
All I Think About (you)
Kick
Nightmare
Fall (girl)
The Man?
Conviction
Heluvah Guy
Stay

LISTEN TO ADULT CONTEMPT IN ITS ENTIRETY VIA STEREOGUM HERE

YOUR BOY TONY BRAXTON ONLINE
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