PLEASURE CRAFT RELEASE NEW SINGLE, “DON’T I LOOK CALM”, VIA VICTORY POOL RECORDS
WATCH / SHARE “DON’T I LOOK CALM” HERE
BUY / STREAM “DONT’ I LOOK CALM” HERE
Photo Credit : Alex Carre // DOWNLOAD HIGH-RES
Pleasure Craft straddles the boundaries of swaggering industrial to throbbing post-punk to groove-heavy indie rock. Volatile and razor-sharp, ominous and grimey, beneath thick, industrial grooves, buzzsaw guitar riffing, tectonic synth palettes, and gorgeous vocals - this is where the band lives: on the knife’s edge of calm and chaos, the familiar and the frightening. The brainchild of multi-instrumentalist, producer, and singer Sam Lewis, the project is rounded out by a rotating cast of all-star musicians that includes Mingjia Chen, Ben Green, and River Radcliffe.
Today, they share the new single, “Don’t I Look Calm”, building on the sonic and thematic worlds that Lewis has been crafting over five years and two prior EPs under the Pleasure Craft moniker. “The song feels like something that happened rather than something I made,” says Lewis. “I opened the session every now and then for a few years, adding things and making little changes until eventually it became a song. It sounds nothing like the first few versions and I love how that process turned it into this disjointed, rambling mess. I think George Clanton’s last album shows its influence in the bright and sparkly video game fantasy synths.
“The lyrics and tone of the song were born out of a state of doomerism and ambivalence towards the future. To me they give off a manic numbness that I’ve been feeling from a lot of people recently, over- exposed and just blasting onward anyway.”
WATCH / SHARE “DON’T I LOOK CALM” HERE
BUY / STREAM “DONT’ I LOOK CALM” HERE
MORE ABOUT PLEASURE CRAFT
Pleasure Craft is grounded not by genre but by the unrelenting energy that Lewis provides on recording and in concert. His lyrics revolve heavily around the journey of healing the damage caused by the dominant cultural constructs of manhood and masculinity. The group has been heralded as a must-see band through DIY touring, receiving praise from CBC, Exclaim!, NOW Toronto and Anthony Fantano’s multi-million subscriber YouTube channel “The Needle Drop.”
Following the release of 2022’s Walls, Mirrors, Windows, Pleasure Craft is immersed deep in the writing process for their next recording project.