MAJOR LOVE, THE MUSICAL PROJECT OF COLLEEN BROWN & SCENIC ROUTE TO ALASKA, SHARES NEW SINGLE AND LYRIC VIDEO FOR “MAKING THE MOST OF IT”
WATCH / SHARE “MAKING THE MOST OF IT” LYRIC VIDEO HERE
BUY / STREAM “MAKING THE MOST OF IT” HERE
Photo Credit : Ryan Parker // DOWNLOAD HIGH-RES
MAJOR LOVE is the moniker of Edmonton singer, songwriter, and multi-instrumentalist Colleen Brown, and a collaboration featuring Alberta rock darlings Scenic Route To Alaska; Trevor Mann, Shea Connor, and Murray Wood.
Today, they share the first single, “Making The Most Of It”, produced by Marcus Paquin. Born of pandemic-times, Brown reflects on the dissolution of a once vibrant existence, turned mundane; and the pressure to become a ‘productivity drone’ in place of a social life on the outside.
Opening with a cathartic wail, and settling into head-bopping riffs and hand claps, with gang vocals chanting ‘making the most of it, when I feel like it’, Major Love deliver a wry and rugged indie rock anthem for the collective ennui of our times.
WATCH / SHARE “MAKING THE MOST OF IT” LYRIC VIDEO HERE
BUY / STREAM “MAKING THE MOST OF IT” HERE
Single Art // DOWNLOAD HIGH-RES
The single arrives with a lyric video from director Dale Bailey. Creating the “Making The Most Of It” lyric video was a very meta experience. The team had booked a date at the Varscona Theatre in Edmonton and hired a set designer - Chantal Fortin - to create a Lawrence Welk influenced variety show stage in a dreamy, nostalgic style. Colleen had sewn scarves for herself and the band, and customized her dress to match the set. The rest of the band flew to Toronto to play some Scenic Route To Alaska shows and were due back the day before the shoot. However a huge storm hit Ontario and they were grounded for an extra 48 hours, missing the shoot and leaving Brown on her own in Edmonton.
With the stage already booked and decorated, Colleen decided to go ahead with the shoot. That meant Brown was digging around in her closet and thrift stores to dress herself as ‘the band’. “It was basically my recurring nightmare come to life,” says Brown. “I show up at the venue, I have spent too much time on my costume and makeup and don’t feel prepared. I’m rushed onstage and I don’t know how to play the instruments, but I have to go through with it anyways, haha. But as this was all playing out, we just had to laugh because we were making the most of it, as the song says.”
“This shoot was intended to just be one scene inside the Official Video for the single, but we loved it so much we had to release a full length version, and it seemed perfect as a lyric video.”
Forming after a chance meeting overseas, Major Love’s debut album was released in August 2018. The singles “Tear It Down” and “So Good” were embraced by CBC Music Top 20 and Sirius XM, and enjoyed some initial commercial radio crossover. The album spent thirteen weeks in the Top 50 earshot! National College Radio charts.
PAST PRAISE FOR MAJOR LOVE
'You can hear the warm frenzy of creation in the songs. Major Love wield energy with an electric bite: melodies twist catchily and Brown's pop-happy voice swoops into psychedelic undertones...Major Love have managed to propel the joy of finding — and connecting with — other Canadians abroad, and has turned it into a soundtrack for revelry’ - Exclaim!
‘…driven by a sense of fun and Ms Brown’s inimitable vocal which, as I may have said before, has all the dexterity of Joni Mitchell coupled with the raw abandon of Carole King. The uncomplicated, confident production, spotlighting hefty bass and chunky guitars give the songs weight and claws while the performances on the record are of a band who have properly found their sound and hit their stride.’ - Red Guitar Music
‘…the record is imbued with an infectious energy. Brown’s voice cuts through ‘Tear It Down’s naggingly insistent riff and backwards guitars, giving way to the mantra like chorus- an ode to new beginnings.’ - The Line Of Best Fit
“a terrific album of guitar-driven dream pop” - The Edmonton Journal