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NEW ALBUM, Omw 4ev, OUT NOVEMBER 12, 2021 VIA 444%
PERFORMING AT TORONTO’S MONARCH TAVERN, NOV 17, 2021
Photo Credit : Pics by Vic // DOWNLOAD HIGH-RES
Toronto/LA-based artist, Louie Short is today returning with his new single, "Sweeter Than Clover" which arrives as the latest track to be lifted from his forthcoming second record, Omw 4ev, set for release on November 12, 2021 via 444%. Louie has always maintained the quote "the genre is songs" as a mantra for his music and this forthcoming album follows this sentiment, arriving as the second installment of Short's sound trailing his 2019 debut, Cherry, Cherry.
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All the songs on the forthcoming record bring with them their own personalities and this new track, "Sweeter Than Clover", further hammers home this notion. It changes the pace from the previous Ears to Feed-tipped single, "What Can I Do" as Louie turns focus to gleaming pop melodies akin to Tobias Jesso Jr., splicing this with his slacker-rock aesthetic à la Pavement, Alex G, etc. The new single finds its story in a walk that Short – who was ill at the time – and his girlfriend took when she told him of the healing power of a clover. "I was taking a walk and feeling ill until my girlfriend showed me you can eat the petals off clover flowers and they're sweet," explains Short. "I found this VERY interesting and I ate tons of them."
Expanding on the above, Short explains the concept behind the Omw 4ev release: "People are drawn to beginnings and endings, whether it be falling in love and breaking up - emerging artists and artists passing away. Things in the middle of life tend to be neglected. I think that this forgotten middle space is exciting and uncharted. It holds a certain poignancy because it doesn’t have the manipulative magnetism of creation and destruction, birth and death, to grab your attention. It just has itself existing."
LISTEN AND SHARE “WHAT CAN I DO” HERE
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Short's music arrives as a display of someone obsessed with the craft of songwriting. With a bio that previously stated, "he's not not trying to be Carole King", Louie is someone entirely focused on piecing together the best songs that he's capable of doing. Louie serves as the sole architect of the project, polishing his DIY instincts from songwriting through to mixing.
Omw 4ev TRACKLIST
1. What Can I Do
2. Sweeter Than Clover
3. Jit
4. Stop Tripping Out
5. Snail
6. Old Dead Bill's Song
7. If I Wanted To
8. Omw 4ev