Photo Credit : Yang Shi
Outside Music and Next Door Records have hired Peggy Hogan as Label and Marketing Manager for both labels.
Peggy, who performs under her Chinese name of Hua Li 化力, was one of the first artists signed to Next Door Records. Her debut album Dynasty came out in 2019, and she toured North America on a bill with Cadence Weapon and Fat Tony. Over the last two years, Peggy has been programming the Symposium at Pop Montreal, a full 5-day program of panel discussions, creative workshops, artist talks and networking events that tackle the big questions around music, communities, and the forces that shape our cultural engagement, encouraging new connections between local and international artists, industry and fans.
Managing Director Evan Newman says of the hiring, “there have been so many great labels that are run by artists, and I feel that Peggy has the drive, the creative vision, and an entrepreneurial spirit, to really make an impact for the artists on the label and the label brand around the world.”
“When I joined the roster at Next Door Records as Hua Li 化力 in 2019, I was excited to work with such a passionate team of genuine music lovers on releasing my debut record” says Hogan. “It felt natural to entrust them with my own music back then, so it is an incredible honour to join the team in this new role as Marketing & Label Manager now. I look forward to carrying on their well-established legacy of great music & nice people.”
Outside Music and Next Door Records are subsidiaries of the Outside Music Group. Outside Music’s artist roster includes Jill Barber, Justin Rutledge, Tami Neilson, Rose Cousins, and Matthew Barber while Next Door Records’ roster counts Ada Lea, Aidan Knight, Charlotte Cornfield, Casper Skulls, Hua Li 化力, Luka Kuplowsky, Lydia Persaud, TiKA, and The Weather Station.
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