STUNNING VISUAL CHRONICLES JOURNEY AND REFLECTION
WATCH AND SHARE “DANCER” HERE
UN | LOVE OUT NOW ON ARTS & CRAFTS
BUY / STREAM UN | LOVE HERE
“...there is no shortage of drama and dynamics to be found on un/love, particularly on anguished anthems such as Faultline and Weightlessness.” - Calgary Herald
“...it’s about opening up new spaces for emotions and letting those run free as a form of therapy — about the intersection of audience and music as liberation.“ - BeatRoute
“Compelling and evocative” – Exclaim!
“Bright Eyes meets Mumford & Sons” – American Songwriter
“Earnest, anthemic” – WXPN
Photo Credit: Sheva Kafai // DOWNLOAD HIGH-RES
Reuben and the Dark shares a new video today for “dancer” from their spirited album un | love, out now on Arts & Crafts. The stunning new visual, created with Sheva Kafai and edited by Kaelen Ohm, captures varying landscapes between desert and snowstorm forests, spliced with contrasting fragments of the past and present. One moment Reuben is performing for a room full of fans, the next he’s alone, the sole traveler across the vast, panoramic desert. It’s a cyclical anecdote that feels very ‘of the moment,’ in a time where the world has been taken out of the habitual everyday and put into an isolated state and self-reflective place
Frontman Reuben Bullock explains: “The concept behind this video is simple. It chronicles journey and reflection. Through time and experience. The past is a hard thing to balance in the present sometimes. Memory’s ghost holds such weight and significance. When time feels non-linear. Where emotions we carry in our hearts are from events that have yet to come to pass… it’s easy to forget where we are sometimes. This music video personifies experience. Pain is a road worn companion. Letting go is found in remembering. And dreams… dreams are really all we have anyway.”
WATCH AND SHARE “DANCER” HERE
Produced by Reuben and the Dark with Marcus Paquin (The National, Timber Timbre, Local Natives) and Kevin Drew (of Broken Social Scene), un | love has proved to be Reuben and the Dark’s most open, honest, and pivotal works to date. The album is full of heartfelt anthems that rise from the drama of life, but captured in a light that is ultimately uplifting, in a way that only Reuben can offer.
“dancer” is the culmination of a lot of feelings for Reuben, compressed into a brief time capsule. Upon the track’s initial release, Bullock shared, “It is vulnerability’s lullaby. It is honest. It is soft. It is empathy and also an apology. An attempt at shining a light into a very dark place.”
Known for such ‘vulnerability,’ and penchant for creating cinema in their song, Reuben and the Dark have been featured in a variety of television shows and movies. Most recently, a cover of R.E.M.’s “Shiny Happy People” set the stage for a very critical moment of Grey’s Anatomy. Earlier this year, their song “Hold Your Head High” was included in the new CBS dramedy All Rise, the track “Black Water” was featured in the long-anticipated trailer for Netflix’s El Camino: A Breaking Bad Movie, and Bullock lent his voice to the trailer for Dolittle with a rendition of the classic “What A Wonderful World.”
WATCH AND SHARE “HOLD ME LIKE A FIRE” WITH THE SOCIAL DISTANCING CHOIR
Though unfortunately, the coronavirus caused Reuben and the Dark’s tour to be cut short this spring, he hopes to be back on the road soon and in the meantime fans can catch him performing fan favorites and deep cuts on social media. Be sure to visit reubenandthedark.com and connect with Reuben on social media for new updates.
BUY / STREAM UN | LOVE HERE
Photo Credit: Sheva Kafai // DOWNLOAD HIGH-RES