WATCH AND SHARE “IDENTIVACATION” HERE
BUY / STREAM “IDENTIVACATION” HERE
PREVIOUS VIDEO “VIRTUOUS CIRCLE” INCLUDED 2020 PRISM PRIZE TOP 20
“Identivacation” Video Still
Today, fresh off the news that his video for previous single “Virtuous Circle” was included in the 2020 Prism Prize Top 20, BC songwriter Jordan Klassen is sharing the new video for his latest single, “Identivacation”. Directed by John Voth, the video explores both “the playfulness of the song and the frenetic identity crisis described in the lyrics,” says Klassen. “Jumping from one character to the next, wearing as many different hats as possible. These are the central themes of the video, and I think John really pulled it off beautifully.”
“When I first heard the song I immediately saw an image of Jordan performing as various fictional personas as if in film and television,” says Voth. “So we locked off the camera in every scene without dynamic movement, which meant a lot of movement in the screen was needed to keep things interesting. We also spent a lot of time finding locations that would fill the screen with colour and almost create the characters for us. We shot this in two and half a days with super quick set ups, so one of my biggest goals was to keep stress at bay, and keep a playful environment so that we could create some of the joy you see on screen.”
WATCH AND SHARE “IDENTIVACATION” HERE
“Identivacation” is a preview of Klassen’s upcoming album, due in the Spring of 2020. "I wrote the song thinking a lot about the unique perspective on identity that we're given by our culture,” says Klassen. “On the one hand we believe that we all have an essence that is objective and transcendent, written in time and space. But on the other hand we're also compelled to create an identity, to decide what kind of person we want to be based on our endeavors and expression and self-representation.
'Identivacation' is poking fun at this idea and reflecting on how confusing and exhausting it can be to try to create a self. My aim wasn't to pass judgement on 'being fake' per se, but rather to just acknowledge that as we try to decide who we are we will inevitably look to outside influences to guide us.”
BUY / STREAM “IDENTIVACATION” HERE
“Identivacation” Single Artwork // DOWNLOAD HIGH-RES
Klassen is an internationally acclaimed singer/songwriter from Vancouver. He has toured extensively worldwide during his 9 year career throughout Europe, Korea, Australia, Canada and the US. Known for his well-crafted arrangements and nuanced songwriting, his sound is often compared to the likes of Sufjan Stevens, The Shins, and Nick Drake.
From there he has steadily built his fanbase by opening for well-established artists such as Rhye, Lindi Ortega, Husky, Silversun Pickups, Whitney, Pickwick, and Ethan Johns and by garnering a significant radioplay and licensing history. His career has shifted seamlessly into the streaming world with almost 12 million streams worldwide to date.
WATCH AND SHARE “SURPRISED / NOT SURPRISED” HERE
“Identivacation” and previous singles, “Surprised / Not Surprised” and “Virtuous Circle” are the first new music from Jordan Klassen since 2017’s Big Intruder. The stunning video for “Virtuous Circle” was recently included in the Prism Prize Top 20 and nominated for a UKMVA for Best Alternative Video - International. Directed by Farhad Ghaderi and produced by Shelby Manton of Boldly, explores the joys and pains of brotherhood through the volatile relationship between a young boy (Ben Andrusco-Daon) and his self-destructive older brother (Antoine Olivier Pilon) in the pursuit of winning a famous regional long-distance race.
WATCH AND SHARE “VIRTUOUS CIRCLE” HERE
Photo Credit : Rachel Pick // DOWNLOAD HIGH-RES