Photo Credit : Rachel Pick // DOWNLOAD HIGH-RES
Today, BC songwriter Jordan Klassen shares “Identivacation” as a preview for his upcoming album, due in the Spring of 2020. "I wrote ‘Identivacation' thinking a lot about the unique perspective on identity that we're given by our culture,” says Klassen. “On the one hand we believe that we all have an essence that is objective and transcendent, written in time and space. But on the other hand we're also compelled to create an identity, to decide what kind of person we want to be based on our endeavors and expression and self-representation.
'Identivacation' is poking fun at this idea and reflecting on how confusing and exhausting it can be to try to create a self. My aim wasn't to pass judgement on 'being fake' per se, but rather to just acknowledge that as we try to decide who we are we will inevitably look to outside influences to guide us.”
BUY / STREAM “IDENTIVACATION” HERE
“Identivacation” Single Artwork // DOWNLOAD HIGH-RES
Klassen is an internationally acclaimed singer/songwriter from Vancouver. He has toured extensively worldwide during his 9 year career throughout Europe, Korea, Australia, Canada and the US. Known for his well-crafted arrangements and nuanced songwriting, his sound is often compared to the likes of Sufjan Stevens, The Shins, and Nick Drake.
From there he has steadily built his fanbase by opening for well-established artists such as Rhye, Lindi Ortega, Husky, Silversun Pickups, Whitney, Pickwick, and Ethan Johns and by garnering a significant radioplay and licensing history. His career has shifted seamlessly into the streaming world with almost 12 million streams worldwide to date.
WATCH AND SHARE “SURPRISED / NOT SURPRISED” HERE
“Identivacation” and previous singles, “Surprised / Not Surprised” and “Virtuous Circle” are the first new music from Jordan Klassen since 2017’s Big Intruder. The stunning video for “Virtuous Circle” was recently nominated for a UKMVA for Best Alternative Video - International. Directed by Farhad Ghaderi and produced by Shelby Manton of Boldly, explores the joys and pains of brotherhood through the volatile relationship between a young boy (Ben Andrusco-Daon) and his self-destructive older brother (Antoine Olivier Pilon) in the pursuit of winning a famous regional long-distance race.